Monday, February 13, 2012

LISTEN: Young Magic - "Sparkly" + "You With Air"

As trite as it is to say, the best word to describe Young Magic's sound would have to be "magical." It really only scratches the surface of what they're doing, but it casts you off in the right direction. At once ethereal and assertive, this Brooklyn trio creates music that skirts the line between pop and alternative classifications: you'll find elements of ambient, hip hop, psych, and electro pop all seamlessly intertwining. The hooks here are just as magnetic as the neon painted skies at sunset, but there is also a haze of mystery to it all that keeps it from feeling safe, or predictable. It could simply be haunting, but it's not. It could simply be spacey, but it's not. It could simply be quirky pop, but it's not. It's a mix of all of these things, and that's why it wraps up your attention so well.

Young Magic - "Sparkly"

Young Magic - "You With Air"

"Sparkly" and "You With Air" are from Young Magic's debut album, Melt, out tomorrow via Carpark.

Young Magic
Carpark Records Page

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